Use social media well and it could help you find a job. Find out how to make the most of your social media presence.
How can I look for work using social media?
You can use social media to follow employers which interest you, to network and to find out about job opportunities. There are also sites that allow you to create an online profile, like an online CV to help you market yourself to employers. Did you know? If your profile has photos, it's 11 times more likely to be viewed.
If you’re researching an employer or a particular career then don’t forget to use social media to find out more. A company’s Facebook profile or Twitter Feed will give you a feel for what they’re doing.
How does it work?
There are many social media and networking sites available, some specific to job searching. To use these you will need to set up an account with them.
What you can do on each site varies. But, on all of them you can connect with employers and employers can connect with you. Here's a few examples:
- When you find a company which interests you on Facebook, you can “like” their page and follow their news feeds for information including job opportunities.You can also post messages on their profile
- You can use Facebook to advertise that you’re actively looking for work. You can post on your own timeline and your friends’ too. This is a great way of finding a job by word of mouth
- Be aware, potential employers may look at your profile before they offer you a job. It’s best to take a look at your own profile and remove any posts and photos that aren’t appropriate
- You may want to look at your privacy settings and set them to high or set up a separate professional Facebook account for job searching
- You can use Twitter to follow organisations, hear about potential job opportunities, join in discussions and post messages, which are called 'tweets'
- You can also search within Twitter and set up news feeds using key words such as 'jobs' to find out if there are any jobs advertised
- Remember that potential employers may view your Twitter profile and follow your tweets. It’s best to ensure that your tweets are appropriate and professional
- Check out Twitter’s very own job-searching stream TwitJobSearch
- LinkedIn is a professional networking site where your profile is used to highlight your skills and experiences and work background. You can use this site to connect with other professionals, for example, those who work in the same sector as you
- Some companies use LinkedIn to head hunt candidates and advertise job opportunities. LinkedIn can match a vacancy to a user’s profile and you can set your account to receive email job alerts
Virtual CV's and blogs
There are also other ways to promote your job history and skills. In the creative industry, for example, having a blog or using sites such as Pinterest, Tumblr and YouTube can give potential employers a visual snapshot of your work. By uploading photos, videos and documents, you can create an online portfolio.
Social Media Top Tips
- Look at your privacy settings. Do you want everyone viewing your profile?
- Check through your feed history, posts, tweets and photos. Are they appropriate and professional?
- Keep your accounts and posts/tweets up to date
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